Japfa Best

The Goal

Japfa Best is a leading supplier of clean, processed meat, following the strict 3F (Feed-Farm-Food) process to provide a safe and healthy source of meat for consumers. By partnering with X-DMAIC, Japfa Best aimed to increase overall brand awareness, acquire Zalo followers, and optimize their online search engine keywords.

Our Services

We delivered a comprehensive marketing and optimization strategy across three key pillars:

1. Research & Customer Insights

We leveraged deep customer insights to identify target buyer behaviors and shopping pain points. This research enabled us to propose highly effective content approaches and angles that resonated directly with users looking for safe, fresh food sources, dramatically boosting initial brand awareness.

2. Strategy & Media Operations

• Media & Campaigns: We planned and executed full-funnel media campaigns, managing audience targeting, ad bidding, and creatives to identify the highest-converting customer segments. We built a custom, real-time analytics dashboard for continuous data optimization.
• Search Engine Optimization (SEO): Developed a tailored content strategy, executed technical website improvements, and optimized high-intent keywords to dominate organic search rankings.

3. Creative Production

We designed premium visual assets for the media campaigns and created highly optimized, fast-loading landing pages designed to convey Japfa Best's 3F security message and convert cold traffic into loyal brand followers.

Campaign Performance KPIs

Note: Relative figures based on campaign starting point.

• x3 Revenue Increased: Driven by streamlined multi-channel targeting and landing page optimizations.
• 120% Top Keywords: Achieved high-intent ranking targets, dominating relevant clean meat search queries.
• 125% Zalo Followers: Built a strong, owned customer database to support remarketing and loyalty programs.