Soki Miter | X-DMAIC Digital
⚡ X-DMAIC Digital
EN | VI
UX Strategy & Health Product Web Platform

Soki Miter

Published 22 July 2023
Country Vietnam
Industry Health & Pediatric Nutrition
Website sokitium.vn

Brand overview

Key Results
+25%
Trial conversion rate
0
Regulatory compliance issues
95%
Parent satisfaction with information transparency

Crafting a trust-first digital experience for Vietnam's popular children's digestive health supplement brand.

Crafting a trust-first digital experience and medical information architecture for Vietnam's popular children's digestive health supplement brand.

Project Overview

  • Client: Soki Tium Group
  • Industry: Health & Pediatric Nutrition
  • Services Provided: Digital UX/UI Strategy, Web Design & Development

Website Design & UX Strategy

Soki Miter needed a digital platform that could educate parents about product benefits and proper dosage while building the credibility required for health-related purchasing decisions. We built an information-first experience where clinical evidence, ingredient transparency, and real usage guidance are presented upfront.

Key Highlights of the Project:

  • Content-First Architecture: Structured the website around educational content pillars: ingredient science, age-specific dosage guides, and pediatrician-endorsed recommendations.
  • Interactive Dosage Tool: Built a simple calculator tool that helps parents determine the correct dosage based on their child's age group, removing guesswork and building confidence.
  • Social Proof Integration: Structured verified parent testimonials organized by common pediatric conditions (constipation, poor appetite, bloating).
  • Mobile-Optimized Flow: Designed a seamless mobile purchase journey, allowing parents to navigate from product selection to checkout in under three steps.

Through this strategic design approach, the platform transformed Soki Miter's digital presence from a basic product listing into an authoritative health resource.

01 / Objective

Project Objective

Designing a parent-trust-centric digital experience and optimizing information architecture for a children's digestive supplement brand.

02 / Scope of Services

Scope of Services

Digital UX Strategy Medical Information Architecture Compliance Design
trust
Designing for parental trust

Parents researching children's health products are cautious and detail-oriented. We built an information-first experience where clinical evidence, ingredient transparency, and real usage guidance are presented upfront — before any purchase prompt.

Showcase 1
clarity
Complexity made simple

Communicating medical-grade product information (enzyme blends, dosage by age group, usage duration) in a way that feels approachable rather than clinical — while remaining fully compliant with Vietnam's health product advertising regulations.

work
together
X-DMAIC • DEFINE • MEASURE • ANALYZE • IMPROVE • CONTROL •
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