Overview
Create an anniversary lucky wheel game that helps Chance Kim celebrate with customers and build a contact list for follow-up.
- Anniversary-themed wheel design
- Gift plan for every player
- Name and phone sign-up
- Customer list for follow-up
What X-DMAIC did for Chance Kim? We built a marketing game for Chance Kim, a natural cosmetic tattoo brand, using X-DMAIC's Lucky Wheel product, for the brand's 12th anniversary. The campaign theme, "12 years of celebrating natural beauty", invites every player to spin and take home a gift.
Project overview
| Client | Chance Kim |
| Industry | Beauty & Wellness |
| Services | Gamification, lucky wheel marketing game |
| Live game | Play the game |
The challenge
Cosmetic tattoo is a personal decision. Many people follow a brand for a while, compare styles and think carefully before they ask a single question. For the brand, that quiet period makes it hard to know who is interested and how to start a conversation.
For its 12th anniversary, Chance Kim wanted a light, friendly touchpoint that matches its natural style. It needed to say thank you, give people a reason to share their contact details and avoid feeling like a hard sell.
Our approach
- Anniversary design: we styled the wheel in orange tones that match the Chance Kim logo, around the theme "12 years of celebrating natural beauty".
- A gift for every player: the wheel has eight gift slots, including service vouchers of different values, lipstick, bags, mugs and care product sets. Everyone who taps "Nhấn để quay" (Tap to spin) receives a gift.
- Sign-up before the spin: players enter their name and phone number before spinning, giving the team a clear record when gifts are claimed.
- Follow-up list: every entry is saved to a list the team can use to stay in touch after the campaign.
What the work delivers
Chance Kim marks its anniversary with a simple, playful thank-you to customers. Because every player receives a gift, the game feels generous and easy to share, and it gives people a reason to stay in touch. The contact list helps the team follow up in a personal way, which suits a service where trust grows step by step.
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Natural beauty, warm welcome
Chance Kim is a cosmetic tattoo brand built around a natural look. The game speaks to women who are curious about the service and want a light, low-pressure first step before getting in touch.
A simple game, on brand
X-DMAIC adapted its Lucky Wheel product to Chance Kim's orange logo and the anniversary theme. Players enter their name and phone number, spin, and every player receives a gift.
Starting the first conversation
Cosmetic tattoo is a personal choice, and many people take time before they ask. For its 12th anniversary, Chance Kim wanted a friendly way to celebrate with customers and stay in touch without pushing a sale.
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