Overview
Redesign the Bác sĩ Tĩnh mạch website so patients can understand Dr. Le Thanh Phong's approach and book a visit easily, supported by specialist SEO.
- Website redesign
- CHIVA method page
- Knowledge blog
- Contact and booking
- Specialist SEO
What X-DMAIC did for Dr. Le Thanh Phong? We redesigned the website of Bác sĩ Tĩnh mạch, the vein practice of Dr. Le Thanh Phong, and ran SEO for its specialist keywords. The site carries one message: "Treat varicose veins, keep your veins."
Project overview
| Client | Dr. Le Thanh Phong, MD, PhD |
| Industry | Healthcare & Medical |
| Services | Website redesign, specialist SEO |
The challenge
Dr. Le Thanh Phong holds a medical doctorate from Université Paris 12 and practices vein care in Ho Chi Minh City. He diagnoses with Doppler ultrasound and offers conservative treatment using the CHIVA technique. These are specialist terms, and many patients meet them for the first time online.
The practice needed a refreshed website that explains this approach calmly, without making promises, and helps patients take the next step. It also had to stay visible when people search for vein-related terms.
Our approach
- Homepage: we introduced the doctor, his training and the practice's message, so patients understand who they are seeing.
- CHIVA method page: a dedicated page explains Doppler ultrasound diagnosis and the conservative CHIVA technique in plain language.
- Knowledge, contact and booking: a blog with detailed articles answers common questions, and a contact page lets patients book a visit.
- Mobile and SEO: on phones, a fixed bar keeps Call, Zalo and Book buttons in reach, while SEO for specialist terms continues after launch.
What the work delivers
Patients now have one clear place to learn about the doctor, his approach and how to book. The website explains vein care in plain words and leaves treatment decisions to the consultation, which suits a field where trust matters. Ongoing SEO helps the practice stay visible to people searching for specialist care.
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Treat the vein, keep the vein
Bác sĩ Tĩnh mạch is the vein practice of Dr. Le Thanh Phong in Ho Chi Minh City, who holds a medical doctorate from Université Paris 12. The website speaks to patients and families who want clear, calm information before they book a visit.
Clear pages, steady search presence
X-DMAIC redesigned the website around the questions patients ask: who the doctor is, how diagnosis and treatment work, and how to book. SEO for specialist terms runs alongside the content and continues after launch.
Explaining specialist care simply
Varicose veins and their treatment can be hard to understand from the outside. The practice needed a refreshed website that explains its approach in plain words and is easy to find when patients search.
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