Tổng quan
To increase brand awareness and optimize keyword visibility for Japfa Best's clean, processed meat products.
- Customer Insights Research
- Media Planning & Campaign Execution
- Search Engine Optimization (SEO)
- Creative Landing Page Design
The Goal
Japfa Best is a leading supplier of clean, processed meat, following the strict 3F (Feed-Farm-Food) process to provide a safe and healthy source of meat for consumers. By partnering with X-DMAIC, Japfa Best aimed to increase overall brand awareness, acquire Zalo followers, and optimize their online search engine keywords.
Our Services
We delivered a comprehensive marketing and optimization strategy across three key pillars:
1. Research & Customer Insights
We leveraged deep customer insights to identify target buyer behaviors and shopping pain points. This research enabled us to propose highly effective content approaches and angles that resonated directly with users looking for safe, fresh food sources, dramatically boosting initial brand awareness.
2. Strategy & Media Operations
- Media & Campaigns: We planned and executed full-funnel media campaigns, managing audience targeting, ad bidding, and creatives to identify the highest-converting customer segments. We built a custom, real-time analytics dashboard for continuous data optimization.
- Search Engine Optimization (SEO): Developed a tailored content strategy, executed technical website improvements, and optimized high-intent keywords to dominate organic search rankings.
3. Creative Production
We designed premium visual assets for the media campaigns and created highly optimized, fast-loading landing pages designed to convey Japfa Best's 3F security message and convert cold traffic into loyal brand followers.
Campaign Performance KPIs
Note: Relative figures based on campaign starting point.
- x3 Revenue Increased: Driven by streamlined multi-channel targeting and landing page optimizations.
- 120% Top Keywords: Achieved high-intent ranking targets, dominating relevant clean meat search queries.
- 125% Zalo Followers: Built a strong, owned customer database to support remarketing and loyalty programs.
Clean fresh meat from farm to fork
Japfa Best is a trusted supplier of clean, processed meat following a strict 3F (Feed-Farm-Food) closed process. By cooperating with X-DMAIC, their core goal was to maximize brand awareness, optimize target search keywords, and acquire highly-qualified digital leads.
Performance Marketing & Dynamic Dashboard
We deployed targeted media campaigns combined with custom tracking dashboards to measure bidding performance, CTR, and Zalo follower conversion metrics in real-time.
Bridging Trust and Tech
Buying fresh meats online requires a high level of consumer trust. We focused on combining deep research with clean creative designs to convey Japfa's safe food message clearly.
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