Tổng quan
Designing a parent-trust-centric digital experience and optimizing information architecture for a children's digestive supplement brand.
- Digital UX Strategy
- Medical Information Architecture
- Compliance Design
Crafting a trust-first digital experience and medical information architecture for Vietnam's popular children's digestive health supplement brand.
Project Overview
- Client: Soki Tium Group
- Industry: Health & Pediatric Nutrition
- Services Provided: Digital UX/UI Strategy, Web Design & Development
Website Design & UX Strategy
Soki Miter needed a digital platform that could educate parents about product benefits and proper dosage while building the credibility required for health-related purchasing decisions. We built an information-first experience where clinical evidence, ingredient transparency, and real usage guidance are presented upfront.
Key Highlights of the Project:
- Content-First Architecture: Structured the website around educational content pillars: ingredient science, age-specific dosage guides, and pediatrician-endorsed recommendations.
- Interactive Dosage Tool: Built a simple calculator tool that helps parents determine the correct dosage based on their child's age group, removing guesswork and building confidence.
- Social Proof Integration: Structured verified parent testimonials organized by common pediatric conditions (constipation, poor appetite, bloating).
- Mobile-Optimized Flow: Designed a seamless mobile purchase journey, allowing parents to navigate from product selection to checkout in under three steps.
Through this strategic design approach, the platform transformed Soki Miter's digital presence from a basic product listing into an authoritative health resource.
Designing for parental trust
Parents researching children's health products are cautious and detail-oriented. We built an information-first experience where clinical evidence, ingredient transparency, and real usage guidance are presented upfront — before any purchase prompt.
From hesitation to confidence
The platform needed to guide new parents through a journey of education and reassurance, ultimately converting informed visitors into confident first-time buyers.
Complexity made simple
Communicating medical-grade product information (enzyme blends, dosage by age group, usage duration) in a way that feels approachable rather than clinical — while remaining fully compliant with Vietnam's health product advertising regulations.
Ngành của anh chị có bài toán tương tự?
Kể ngắn gọn trong 60 giây, chúng tôi gọi lại trong giờ làm việc.
