Tổng quan
To design an effective acquisition solution that optimizes clinic revenue and ROAS through structured market research and content.
- Clinical Problem Analysis
- Target Customer Research
- Tailored Content Strategy
- Creative Advertising Design
The Goal
Tran Thinh Dermatology Clinic (Phòng khám Da liễu Trần Thịnh) is a highly respected dermatology care center in Vietnam, combining advanced medical laser technologies with a renowned lead specialist who has nearly 40 years of clinical experience. By partnering with X-DMAIC, the clinic’s target was to systematically resolve their business acquisition bottlenecks to maximize revenue and return on ad spend (ROAS).
Our Services
To accomplish this goal, X-DMAIC delivered three tailored service solutions:
1. Research & Business Analysis
We analyzed the clinic's core business bottlenecks, mapped the patient journey, and conducted deep research into current dermatological market trends. This customer-centric insight helped us propose the most effective, trust-building campaign angles.
2. Strategy & Media Optimization
We built and executed a tailored multi-platform content and advertising strategy aligned with local health trends. By utilizing customer insights, we deployed targeting parameters and conversion funnels designed to increase booking rates and optimize budget spend.
3. Creative Production
We produced high-quality, professional creative assets (images, copywriting, video direction) that presented the clinic's cutting-edge laser technologies and credentials in a clear, persuasive layout.
Campaign Performance KPIs
Note: Relative figures based on campaign starting point.
- x6 Revenue Increased: Achieved dramatic growth in high-value laser therapy packages and clinical consultation bookings.
- x3 ROAS Increased: Reduced customer acquisition cost (CAC) significantly by refining audience segments and ad copy.
Restoring skin's natural beauty
Tran Thinh Dermatology Clinic (TTD) combines nearly 40 years of medical experience with advanced laser technology. By cooperating with X-DMAIC, the clinic sought to optimize their patient acquisition funnel, boost booking rates, and scale revenue efficiency.
Content Strategy & Conversion Lift
We built a customized, trend-aligned content strategy across major social channels, utilizing audience insights to convert medical inquiries into booked clinical appointments.
High-Intent Medical Marketing
Medical marketing requires balancing clinical credibility with commercial appeal. We highlighted the Lead Doctor's 40 years of experience and advanced lasers to build immediate patient trust.
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