Tổng quan
To convey the message of 'clean water, good water' to Vietnamese consumers and systematically scale product sales.
- Customer Insights Analysis
- Performance Marketing A/B Testing
- Creative Copywriting & Landing Page Design
The Goal
CALLME Co., Ltd. is a dedicated provider of safe water treatment solutions in Vietnam, partnering with leading Japanese corporations for more than 24 years (featuring KITZ Group and KITZ Micro Filter products). In cooperating with X-DMAIC, Callme’s objective was to raise consumer awareness about the importance of "clean water, good water" and to directly scale their e-commerce sales.
Our Services
To achieve these goals, X-DMAIC executed a performance-oriented digital campaign structured around three operational areas:
1. Research & Content Approach
We conducted intensive research on Vietnamese household water consumption concerns. By leverage customer insights, we proposed highly engaging content angles that linked pure water to family health, driving traffic and establishing organic interest.
2. Strategy & Media Management
We planned and executed rigorous performance campaigns featuring structured A/B testing:
- Tested multiple product angles, target audiences, and bidding models.
- Tracked campaign KPIs to discover the absolute best strategy for ROI optimization.
- Scaled high-performing ads to maximize budget efficiency.
3. Creative & Landing Page Design
We designed dedicated, high-converting landing pages focused on the "clean water, good water" solution. The landing pages combined technical product details with visual proof of KITZ's Japanese engineering to convert visitors into prospective buyers.
Campaign Performance KPIs
Note: Relative figures based on campaign starting point.
- x3 Revenue Increased: Significant conversion increases in direct product orders and lead generation.
- x3 ROAS Increased: Budget efficiency tripled by focusing on targeted, pre-validated customer profiles through A/B testing.
Japanese standard water purification
CALLME Co., Ltd. has partnered with Japanese multinational corporations for over 24 years, delivering premium, safe water treatment systems from KITZ Micro Filter in Vietnam. Together with X-DMAIC, Callme set out to build digital trust around clean water and drive consumer conversions.
A/B Testing & Media Optimization
We deployed extensive A/B tests on creative content, audience groups, and ad formats to find the highest-performing digital channels for home water purification systems.
Educating the Market
Selling high-end Japanese water purifiers online requires educating consumers on the long-term health benefits. We structured the marketing journey to highlight KITZ Micro Filter technology clearly.
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